Accessible Tourism Embrace the opportunity
Travel & Tourism:
the largest and fastest growing industry worldwide. Accessible Tourism is now estimated to make up 25% of tourism worldwide. Is your business prepared?
It Pays To Be Accessible In a
Multi-Billion Dollar Market
Many people hear the term Accessible Tourism and immediately conjure up images of people in wheelchairs. Of course that’s part of it, but it’s actually only a fairly small part – around 8%.
For example, do you consider baby boomers or seniors to be part of your target market? If the answer is yes, then you really need to be considering how your business can become part of the Accessible Tourism market. According to the Australian Human Rights Commission, more than 50% of people over the age of 55 will have some sort of disability – whether they identify with it or not.
Accessible tourism is about making sure your business is accessible to everyone. Seniors, people with disabilities, people with illness or temporary injuries, even families travelling with small children – they are all part of the Accessible Tourism market.
Inclusive Tourism can show you how you can take your existing assets, make them more accessible and reach out to the rapidly growing market that is Accessible Tourism.
While many people may not even consider themselves to have a disability, easier access is important to them.
The existence of accessible parking spots, ramps in public buildings etc. are all part of our growing awareness to cater for and include all – not just the able bodied. Not only is it good corporate citizenship but it is good for business as well.
And they represent a very profitable market. Some estimate that catering to this segment can add an extra 35% to your bottom line.
You see, people with disabilities spend 1.5 times more than others, stay an average of 8 nights, are often in groups of four or more and tend to travel during the quieter times. If you can’t cater to the one in that group – you don’t just lose one, you lose the group.
When they plan their holidays, they look for places where they can stay, eat and play that will suit their needs. Once they find those places they return time and time again, and perhaps even more importantly, they tell their friends about them. They become your ambassadors.
So it’s no wonder more and more businesses are starting to cater to this large and growing market.
Many Australian airports offer assistance to people with disability, but Brisbane Airport’s new program will support travellers with hidden disabilities and other airports are soon
Southern Cross Uni has brought the subject of Accessible Tourism into the classroom. I was recently asked to be a guest lecturer to first-year students